MEDIA CAMPAIGN OF THE YEAR

A fragrance campaign launched in 2024, that uses different forms of communication. 

Including but not limited to broadcast, print, influencer, experiential, social and digital campaigns. 

Judged by a panel of experts in film, styling and production who will consider the cohesiveness of the campaign across different channels, the interaction with audiences, the visual translation of the scent and the commerciality of the piece, not just the creativity. 

RESPONSIBLE DESIGN & PACKAGING

Any fragrance product, collection and scent delivery launched in 2024. Please include the name of your designer.

Judged by a panel of experts in design considering the overall design, innovation and sustainability of the product. 

INTERIOR FRAGRANCE

This category is open to any new interior fragrance that was launched in 2024. Judged on its craftsmanship, uniqueness, complexity and quality of the interior fragrance.

Including diffusers and candles. (6 of each product will need to be sent)

Judged by an Independent Panel.

INDEPENDENT FRAGRANCE

The brand must be independent, not distributed or owned by a larger company. The fragrance must have launched in 2024.

Voted for by previous winners of The Fragrance Foundation UK Jasmine Awards.

PERFUME EXTRAORDINAIRE

Recognising the perfumer behind an olfactive masterpiece launched in the UK in 2024! Acknowledging the craftsmanship and beauty of scent. Judged blind by previous winners of The Jasmine Awards.

Nominations open to independent perfumers, and perfumers represented by a compound house.

(Please note, compound houses must nominate on behalf of their perfumer).

Entries: All entries are to submit 12 x lab samples.

Please contact the Fragrance Foundation UK for your code. Samples MUST be received by Friday 17th January 2025.

CONSUMERS CHOICE AWARD

With over 100k social media followers and a top 5 fragrance influencer status* this will be voted for by followers of The Fragrance Foundation social media platforms.

*Data source Carma Analytics.

NEWCOMER

This category is open to anyone in the fragrance industry who has started a new business in the UK within 2024.

(N.B. this category is not open to individual fragrance launches.)

Voted for by Members of The Fragrance Foundation UK.

FRAGRANCE IN LIMITED DISTRIBUTION

This category is open to any fragrance launched in 2024 that was sold in 10 doors or less, including Pureplay and Bricks & Mortar in the UK. (You must list all doors where sold.)

Voted for by Members of The Fragrance Foundation UK.

BEST NEW FRAGRANCE IN NATIONAL DISTRIBUTION

This category is open to any fragrance launched in 2024 and sold in more than 300 doors.

Voted for by Members of The Fragrance Foundation UK.

INNOVATION

This is awarded to an innovative launch in the fragrance industry in 2024. This could be in the form of a fragrance, or an in-store or online experience that revolutionised the industry in the UK.

Anyone can enter this category but must provide a brief when entering behind the Innovation (what was trying to be achieved).

Judged by a Panel of Experts.

The nominee will need to present to a panel of judges on its creativity, uniqueness, delivery of the brief, originality, presentation, what extent is the innovation new and ground breaking to the industry, and clarity of the idea.

ONLINE RETAILER

Open to online multi-brand retailers.

Please submit additional information via e-mail to info@fragrancefoundation.org.uk to support how you have promoted and embraced fragrance through an innovative campaign to reach new consumers throughout 2024.

Judging process:

Mystery Shopping: This will include navigation, ease of purchase, and user experience.

Members of The Fragrance Foundation UK will vote on the client experience.

Consumer Experience: Each online retailer is to provide a portfolio of their activity which could include reward schemes, ease of shop, National Fragrance Week and social media. Please give specific examples, and results-driven evidence, of how you have brought both digital and physical platforms together to drive user experience. With the rise of trends, in particular, social media, how have you evolved and demonstrated to address this consumer shift?

RETAILER (30 DOORS OR LESS)

Open to multi-brand retailers with 30 doors or less.

Please submit additional information via e-mail to info@fragrancefoundation.org.uk to support how you have promoted and embraced fragrance through an innovative campaign to reach new consumers, and actively supported The Fragrance Foundation UK throughout 2024.

Judging process:

Mystery Shopping: Each retailer will be mystery shopped twice.

Members of The Fragrance Foundation UK will vote on the client experience.

Consumer Experience: Each retailer is to provide a portfolio of their activity which could include reward schemes, in-store experience, National Fragrance Week, and social media. Please give specific examples and results-driven evidence of how you have integrated physical and digital platforms to enhance the customer experience. With the rise of trends, in particular, social media, how have you evolved and demonstrated to address this consumer shift?

RETAILER (MORE THAN 30 DOORS)

Open to multi-brand retailers with more than 30 doors.

Please submit additional information via e-mail to info@fragrancefoundation.org.uk to support how you have promoted and embraced fragrance through an innovative campaign to reach new consumers, and actively supported The Fragrance Foundation UK throughout 2024.

Judging process:

Mystery Shopping: Each retailer will be mystery shopped twice.

Members of The Fragrance Foundation UK will vote on the client experience.

Consumer Experience: Each retailer is to provide a portfolio of their activity which could include reward schemes, in-store experience, National Fragrance Week, and social media. Please give specific examples and results-driven evidence of how you have brought both physical and digital platforms together to drive user experience. With the rise of trends, in particular, social media, how have you evolved and demonstrated to address this consumer shift?

BEST NEW FRAGRANCE

Fragrance must have been launched in 2024.

Voted for by Members of The Fragrance Foundation UK.

BEST NEW FRAGRANCE COLLECTION

The whole collection must have been launched in 2024 and have a minimum of 3 SKUs.

Voted for by Members of The Fragrance Foundation UK.

ULTIMATE LAUNCH

Criteria: Only one nomination per brand.

Awarding the fragrance launch that has created a full 360 campaign in-store, online, and on social media. This fragrance will have revolutionised the fragrance market and been particularly creative in the formulation, packaging, marketing, and advertising.

You will need to provide a portfolio that demonstrates the above.

Submit additional information via e-mail to info@fragrancefoundation.org.uk to support your entry.

Voted for by a Panel of Retailers.